It has been more than two weeks since I blogged and my heart is ripping with guilt for ignoring my amazing rant window! But I am back now, with more perkiness than ever (hopefully). BlogAdda sure as hell knows how to get a girl on her feet and scribbling! They have returned with the efficacious Ariel campaign – #LaundryGoesOddEven, once again highlighting the eminence of gender equality. This raving promotion of dividing laundry duty between the male and female members of the family has seen many prolific phases.
Laundry was once apprehended as the pinnacle of chores, for a woman. She was branded with the responsibility of finding the missing pair of sock and getting screamed at for not having washed her son’s or husband’s favourite shirt for the following day’s big event. That scenario is almost non-existent now, and men are practically volunteering to do the laundry. They feel burdened to display exemplary behaviour to their children and are keen on staying in their wives’ good books.
Predominately, it eases the frustration and arguments in the household, providing a healthier environment for the kids. They naturally acquire the habit of helping out their parents and coercion becomes needless.
I took up the #Laundrygoesoddeven challenge with my dad (in-law), who was more than willing to pounce to my rescue. He is famous at home for marking the calendar with all sorts of events and this challenge just offered another opportunity. Evidently, he is in charge of striking out the dates with green and red markers, with me taking on the even days and him, the odd ones. I have to say, it is incredibly rewarding to influence a male member of the family (other than my hubby). I have developed a salubrious rapport with him and it dissolves unnecessary awkwardness.
Figuring out how to work the washing machine was a bit taxing on him, but ultimately, he caught on due to the alternating routine. Secretly, I clicked pictures when he wasn’t looking and even snagged a video as well. I think it is safe to say that he isn’t comfortable with disseminating to the world about his activities or it’s maybe just timidity.
I believe we are all tremendously grateful to the Ariel Matic team for bringing about a revolution in the Indian household. They cast the spotlight on doing the laundry (one of the basic chores) and ‘sharing the load’ with the female members of the family, who have primitively fulfilled the chores. It is high time that the men do their bit as well, and might I say that they have! The weight of responsibility has sunk in and clasped tight in their brains and it has given birth to a positive family scenario. Hopefully, there should be no bad blood between the Pati-Patni duo now. I daresay that we are on the path of eliminating gender equality.